Our Story

25 combined years of operational leadership — now working for your business.

Set Scale was built by two operational specialists who have led teams, managed complex systems and supported founders at the highest level — across New Zealand, the UK, Germany, Europe and Saudi Arabia.

From the ground up — built on real operational experience.

Set Scale was founded by Tiffiny and Simon Schober. What began as My Dream VA — a virtual assistance service supporting entrepreneurs with the day-to-day tasks that keep businesses moving — evolved into something much broader.

Tiffiny brings 7+ years of dedicated founder and executive operations experience built on an 18-year foundation of international operational leadership. Simon brings 20+ years of operations, finance and team leadership experience including large-scale events like the Formula 1 Grand Prix in Saudi Arabia. Together they cover what most businesses need but rarely find in one place: operational clarity, reliable execution and technical capability.

  • Strategic We have both led complex operations under real pressure across multiple countries, industries and environments. That experience shapes how we think about your business.
  • Professional Tiffiny holds a 100% Job Success Score on Upwork. Simon is a Google-certified Project Manager. We take quality seriously.
  • Adaptable From AI startup studios to Formula 1 logistics — we have worked across industries and adapted fast. Your business is no different.

The team behind Set Scale

Two specialists, one shared goal — making your business easier to run.

TS

Tiffiny Schober

Founder · Operations & Executive Support

7+ years supporting founders and C-level leaders across AI, SaaS, education, marketing and consulting environments — built on 18 years of international operational leadership across New Zealand, the UK and Europe. Tiffiny specialises in turning complex founder priorities into structured systems that actually move. Currently also Executive Operations Manager at Noble Cortex AI Startup Studio.


  • Chief of Staff & Founder's Associate
  • CRM & automation (Zapier, ActiveCampaign)
  • AI workflow design (Claude, ChatGPT)
  • 100% Job Success Score · Upwork Verified
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Simon Schober

Founder · Technical Operations & Finance

20+ years of operations, finance and team leadership experience across Germany, Austria, Italy and Saudi Arabia — including logistics and staffing management at the Formula 1 Grand Prix Saudi Arabia (2021 to 2024). Simon manages the technical infrastructure, financial administration and operational systems that keep client businesses running smoothly.


  • Finance, invoicing & bank reconciliation
  • Technical systems & web hosting
  • Workflow tools: Jira, Trello, Notion, ClickUp
  • Google Project Management Certificate

What clients say

Trusted by founders, consultants and growing teams worldwide.

Tiffiny Schober · 100% Job Success Score · Upwork Verified

What we do best

Between us we cover the full operational picture — from executive support and project coordination to financial administration, technical systems and AI-assisted workflows.

Project management

Coordinating complex projects end to end — used across AI startup studios, STEM organisations and international operations.

Business setup

Building operational infrastructure from scratch: systems, tools, SOPs, digital presence and processes that scale with you.

Operations optimisation

Trello, Notion, ClickUp, Jira, Google Workspace. We know the tools and build workflows that actually get used.

Flexible support

Full-time, fractional, retained or project-based. We work the way your business actually needs.

Technical systems

Web hosting, digital infrastructure and troubleshooting. What most VA services cannot offer.

Finance & admin

Invoicing, accounts payable and receivable, bank reconciliation and monthly closing support.